In Thailand, the childhood obesity has been increasing dramatically by 3 times within the past decade. Parents are likely to see their children being chubby without concern on health and future development. However, according to World Health Organization (WHO), it reported that the childhood obesity is related with a higher chance of premature death and disability in adulthood. This brings to the question that, in Thailand, what the level of understand of Thais parents on the obesity is and how they perceive and view on the obesity issue.After researching on both primary and secondary data, there are evidence stated that snacking behavior is one of the main reason behind the childhood obesity in Thailand. There are numerous reasons mentioned behind the bad snacking behavior. And interestingly some parents have not yet realized that they are also the cause of the obesity of their children.As a result, this study has been conducted to understanding the parents’ awareness and view of them on the obesity issue. This is in order to understand on what drive and motivate parents to give their kids snack and also their decision making process of buying snack is. This study will apply both quantitative and qualitative from 100 respondents through on-line survey and interview. The non-probability sampling technique will be used selection all respondents. Target group respondent is parents with child age 3 to 10 years old. The result can apply to find mechanic and influencer to deliver the right information to parents to prevent the obesity issue in the future.