ABSTRACT At the Brazilian contemporary business scene, the understanding of behaviors related to entrepreneurial competencies can help the CEO of technological base firm to comprehend attributes that generate value in their interactions with internal and external organizational groups. Competence can be conceived as a characteristic that involves different traces of knowledge, ability and personality. This study is of a qualitative nature, carried out through narratives and interviews related to Miguel Abuhab’s actions - 2003 top high tech entrepreneur. The findings demonstrate the prevalence of his conceptual competence and market vision. The successful entrepreneur is someone highly intuitive, that learns continuously, has creativity and ease to access risks in obscure and uncertain sceneries, that approaches business opportunities through different horizons, and (re)invents him/herself as well as his/her enterprise.

ABSTRACT At the Brazilian contemporary business scene, the understanding of behaviors related to entrepreneurial competencies can help the CEO of technological base firm to comprehend attributes that generate value in their interactions with internal and external organizational groups. Competence can be conceived as a characteristic that involves different traces of knowledge, ability and personality. This study is of a qualitative nature, carried out through narratives and interviews related to Miguel Abuhab’s actions - 2003 top high tech entrepreneur. The findings demonstrate the prevalence of his conceptual competence and market vision. The successful entrepreneur is someone highly intuitive, that learns continuously, has creativity and ease to access risks in obscure and uncertain sceneries, that approaches business opportunities through different horizons, and (re)invents him/herself as well as his/her enterprise.

Abstract This study aims to explain how the symbolic consumption of the Ubuntu operating system is used for the representation of self in interactions in the Ubuntu virtual community from Brazil. We adopted the Goffmanian concept of self, the netnography of communication as the research method, and case study as a research strategy. The paralinguistic, the extralinguistic, and the definition of “I” are aspects used in virtual interactions. They have the linguistic function of corroborating and praising the statements of migration of Windows users to Ubuntu, emphasizing the distinctive features of the concept of Ubuntu, highlighting its expression of shared feelings of love and freedom, as ways of projecting the self of humanity to each other. In the case of the operating system, this characteristic is represented through the provision of support among users at the forum of the virtual community.

Abstract This study aims to explain how the symbolic consumption of the Ubuntu operating system is used for the representation of self in interactions in the Ubuntu virtual community from Brazil. We adopted the Goffmanian concept of self, the netnography of communication as the research method, and case study as a research strategy. The paralinguistic, the extralinguistic, and the definition of “I” are aspects used in virtual interactions. They have the linguistic function of corroborating and praising the statements of migration of Windows users to Ubuntu, emphasizing the distinctive features of the concept of Ubuntu, highlighting its expression of shared feelings of love and freedom, as ways of projecting the self of humanity to each other. In the case of the operating system, this characteristic is represented through the provision of support among users at the forum of the virtual community.