The study is a perception and barriers analysis of the intelligent convenience store, which has been launched in many countries nowadays. It involves the integration of technology to eliminate the check-out process to save time for customers. With the convergence of physical convenience stores, smartphones, store application, and cashless payment to offer a better shopping experience, creating a faster time spending in the store, and decreasing loss sales rate at the same time. However, technology has a high cost of investment and has limitation, and it needs to communicate and acknowledged customers to achieve brand loyalty and business goals. The study aims to understand the independent variables that affects the probability of customer’s behavior. The study shown the industry overview and barrier to enter the Bangkok market. In-depth interviews conducted to understand perception and barriers from selected respondents for analysis. Perceptions motivate the customer to buy in the intelligent convenience store such as tech-savvy, cashless payment security.