Automated Author Profile

Nowak, Kjell

Centrum för masskommunikationsforskning, Stockholm University

Current S-Index

1.5

Sum of Dataset Indices for all datasets

Average Dataset Index per Dataset

0.7

Average Dataset Index per dataset

Total Datasets

2

Total datasets for this author

Average FAIR Score

92.3%

Average FAIR Score per dataset

Total Citations

0

Total citations to the author's datasets

Total Mentions

0

Total mentions of the author's datasets

S-Index Interpretation

S-Index Over Time

Cumulative Citations Over Time

Cumulative Mentions Over Time

Datasets

Advertising and changes in society 1950-1975 (Version: 1.0)

This study is part of a research program about cultural indicators in Sweden, 'Kulturindikatorer: Svensk symbolmiljö 1945-1975'. Primarily the study is about the imagination of advertisements, but the study also deals with the interplay between the content of the advertisement and other parts of the world of ideas in society, and between the content of advertisement and the material development. The content analyse is divided into three parts; the description of people in advertisements (sex, age, occupation, relations, etc.); environments occurring in the advertisements; statements about the product, and rhetoric used to influence buying the product.

Authors

  • Andrén, Gunnar ;
  • Nowak, Kjell
0 Citations0 Mentions92% FAIR0.7 Dataset Index
10.5878/0000411982

Advertising and changes in society 1950-1975 (Version: 1.0)

This study is part of a research program about cultural indicators in Sweden, 'Kulturindikatorer: Svensk symbolmiljö 1945-1975'. Primarily the study is about the imagination of advertisements, but the study also deals with the interplay between the content of the advertisement and other parts of the world of ideas in society, and between the content of advertisement and the material development. The content analyse is divided into three parts; the description of people in advertisements (sex, age, occupation, relations, etc.); environments occurring in the advertisements; statements about the product, and rhetoric used to influence buying the product.

Authors

  • Andrén, Gunnar ;
  • Nowak, Kjell
0 Citations0 Mentions92% FAIR0.7 Dataset Index
10.5878/0023201982