Teaching competencies in administration higher education: the view of three university undergraduates in Bahia

Abstract As the result of wider research on higher education teaching in the field of Administration, this article sought to identify the competencies that make up the profile of the excellent professor in the area of Management from the perspective of undergraduate students in Business Administration. The research adopted a qualitative and quantitative approach, using the Collective Subject Discourse as a strategy for data analysis. The empirical material was collected from 87 undergraduate students from three universities in the state of Bahia. Based on the analysis of the empirical material, we identified 44 characteristics that characterize the outstanding teacher in the Administration area, although only 22 factors were further investigated due to their representation. It is worth noting that such factors corroborate previous research on the topic (MARSH, 1991; FRIEDMAN, 1999; LOWMAN, 2007; PAN et al, 2009; DELANEY et al., 2010) and, to some extent, add details arising from the presentation of collective discourses.