Description
The data set consists of raw data used for data analysis. The questionnaire consists of measurement items used to collect data from respondents.
Citations (3)
- https://doi.org/10.12688/f1000research.131103.3MDC OpenAlex
Cited on 28 February 2024
Weight: 1.23
- https://doi.org/10.12688/f1000research.131103.2DataCite OpenAlex
Cited on 21 November 2023
Weight: 1.00
Cited on 12 April 2023
Weight: 1.00
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Metrics Over Time
Publication Details
Subfield
Marketing
Field
Business, Management and Accounting
Domain
Social Sciences
Confidence Score
55%
Source
Scholar Data Model
Keywords
Consumer behaviourIndustrial marketingMarketing communicationsMarketing management (incl. strategy and customer relations)