Analysis of the Impact of Disruptive Strategies on the Development of Mobile Marketing

This research paper investigates the influence of disruptive strategies on the development of mobile marketing. The study provides an in-depth analysis of key disruptive technologies, tactics, and business models adopted by organizations to shape the mobile marketing landscape. Data was collected through a comprehensive literature review, surveys, and interviews with industry experts. Results show that disruptive strategies have significantly impacted mobile marketing, paving the way for novel marketing channels, personalized experiences, and increased customer engagement. The paper concludes by discussing the implications of these findings for marketers, businesses, and policymakers.