Precursors of Interactional Value Formation through Digital Banking Interactions
Ramya, Ramya
Description
The data shows the research questionnaire used for the customers to collect the information on their perceptions related to digital banking interactions. The data was collected through physical and online mode from the digitally active banking cutsomers.It also has the file that contains raw customer data collected through the survey.
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Metrics Over Time
Publication Details
Subfield
Marketing
Field
Business, Management and Accounting
Domain
Social Sciences
Confidence Score
44%
Source
Scholar Data Model
Keywords
BankingInterpersonal InteractionConsumer Service