Version 1.0

Measuring User-Content versus Firm-Content Popularity on Facebook Brand Pages: The Case of the Beauty Industry

Perez, Charles;Kefi, Hajer

Description

Datset to investigate the drivers of post popularity on Facebook brand fan pages. The variables taken into account are the format (in terms of vividness and interactivity), the time frame and the polarity of the comments generated

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Metrics

Dataset Index

0.4

FAIR Score

15%

Citations

Mentions

Metrics Over Time

Publication Details

DOI

10.7910/dvn/lglo1z

Publisher

Harvard Dataverse

Assigned Domain

Subfield

Sociology and Political Science

Field

Social Sciences

Domain

Social Sciences

Confidence Score

99%

Source

Open Alex

Keywords

Computer and Information ScienceSocial SciencesSocial Media MarketingPopularityFirm-Generated ContentUser-Generated ContentFacebook brand pages

Normalization Factors

13.46

CTw

1.00

MTw

1.00