Dataset for "Unpacking consumer responses to personalized mobile ads: A dual-route model of content, customization, and attitude" (Taiwan, 2025)

Chai, Kang-Wei

Description

No description available.

Citations (0)

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Mentions (0)

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Metrics

Dataset Index

0.5

FAIR Score

79%

Citations

0

Mentions

0

Metrics Over Time

Publication Details

DOI

10.5281/zenodo.17129371

Publisher

Zenodo

License

Creative Commons Attribution 4.0 International

Assigned Domain

Subfield

Artificial Intelligence

Field

Computer Science

Domain

Physical Sciences

Confidence Score

69%

Source

Open Alex

Normalization Factors

FT

57.69

CTw

1.00

MTw

1.00