Neuromarketing db - Methodology report

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Levallois, Clement

Description

This is the report written by Nicoline Beun who acted as a research assistant in 2009 on the project to document the history of neuromarketing in online media, conducted at the Rotterdam School of Management (related paper in submission). In this document, Nicoline reports the details of her search methods.

Citations (0)

Mentions (0)

Metrics

Dataset Index

0.3

FAIR Score

85%

Citations

0

Mentions

0

Metrics Over Time

Publication Details

DOI

Publisher

figshare

Assigned Domain

Subfield

Management Information Systems

Field

Business, Management and Accounting

Domain

Social Sciences

Confidence Score

82%

Source

Open Alex

Keywords

HistoryNeuroscienceSociologyFOS: Sociology

Normalization Factors

FT

13.46

CTw

1.00

MTw

1.00