Description
This is the report written by Nicoline Beun who acted as a research assistant in 2009 on the project to document the history of neuromarketing in online media, conducted at the Rotterdam School of Management (related paper in submission). In this document, Nicoline reports the details of her search methods.
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Metrics Over Time
Publication Details
Subfield
Management Information Systems
Field
Business, Management and Accounting
Domain
Social Sciences
Confidence Score
82%
Source
Open Alex
Keywords
HistoryNeuroscienceSociologyFOS: Sociology