TRANSCREATION, TRANSCONCEPTUALIZATION AND POETRY

Abstract Transcreation is widely used in discussions about translation theory. It was created in a particular cultural context, developed mainly from the Concrete Poetry in view of a specific application befitting to its proposals. This paper aims to define a conceptual hue for trancreation, based on theories of Haroldo de Campos, and apply it to an analysis of the translation of the poem “Blanco”, by Octavio Paz.