Published on 22 November 2019
Experiential branded app engagement and brand loyalty: An empirical study in the context of a festival
View DatasetSu, Xinwei
Description
This dataset was supplied for the study of "Experiential branded app engagement and brand loyalty: An empirical study in the context of a festival".
Citations (0)
No citations found
It looks like this dataset has no citations.
Mentions (0)
No mentions found
It looks like this dataset has not been mentioned in any sources.
Metrics Over Time
Publication Details
Subfield
Marketing
Field
Business, Management and Accounting
Domain
Social Sciences
Confidence Score
42%
Source
Scholar Data Model
Keywords
Social Sciences