AI-Based Chatbot Usage Adoption in the Financial Service Industry
ALKHALIFAH, NOUF;Hair Jr., Joseph;BABALOLA, EMMANUEL OLUSOLA
Description
The data shows the scale items collected from respondents in the US for the proposed theoretical model to be examined in this research as visually represented in Figure 1. There are five latent constructs: perceived usefulness and chatbot trust, both independent variables; social influence, a mediator; and use intentions, the ultimate dependent variable. The fifth construct, Perceived Risk, is a moderator.
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Metrics Over Time
Publication Details
Subfield
Sociology and Political Science
Field
Social Sciences
Domain
Social Sciences
Confidence Score
48%
Source
Scholar Data Model