Dr. Vikas Arya -Brand Equity

Arya, Dr. Vikas

Description

This study is conducted to measure the impact of "Brand Communication on SNSs to Brand Equity in the presence of Brand Attachment which act as a mediator.

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Mentions (0)

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Metrics

Dataset Index

0.4

FAIR Score

65%

Citations

Mentions

Metrics Over Time

Publication Details

DOI

10.17632/z3htp6r28k.1

Publisher

Mendeley

License

Creative Commons Attribution 4.0 International

Assigned Domain

Subfield

Communication

Field

Social Sciences

Domain

Social Sciences

Confidence Score

45%

Source

Scholar Data Model

Keywords

CommunicationSocial NetworksAttachmentBrand Equity

Normalization Factors

57.69

CTw

1.00

MTw

1.00